THE ATELIER
An introduction to the industry behind screen tourism — and the audiences, productions and partnerships that shape it.
Look beyond the location
Screen tourism brings together the worlds of film, television, tourism and fandom. Understanding how they work together can open up opportunities for destinations and the people working with them.
The Atelier draws on experience in film and television promotion, audience engagement and screen tourism, alongside examples from around the world. A place for industry introductions, deeper discussions and practical learning.
Screen Tourism 101
Film and high-end television production and release strategy, demystified.
From pre-production and filming through to post-production and release, understanding the industry's timetable helps destinations recognise where they can contribute — and when to plan for publicity, visitor interest and longer-term opportunities.
Pre-production
Location reels, permits, logistics, local crews and the conversations with production companies and location scouts that happen before filming begins.
Production
Supporting filming on location, involving local businesses and communities, and understanding the permissions and embargoes surrounding behind-the-scenes content.
Post-production & release
How promotional calendars, press tours, junkets, previews and campaigns can create opportunities for a destination — often well after filming has finished.
Partnerships & intellectual property
Why studio relationships, approved materials and the rights attached to films and television programmes matter when developing a campaign or visitor experience.
Understanding fandom
What makes someone travel because of a film or television series?
A look at the world of fandom, film fan behaviour and film audience behaviour. Fans are not a single audience: their interests, motivations and connections to screen stories can influence where they travel, what they want to experience and what they share afterwards.
Fans & casual visitors
Understanding different expectations, from a fleeting connection to a location to a trip built around a much-loved screen story.
Visitor experiences
Looking at destination examples from around the world: what works, what feels authentic and how experiences can serve both fans and other visitors.
Community engagement
Exploring ways to involve local businesses and residents so that screen tourism creates value beyond a short-lived promotional moment.
Campaigns & case studies
Learning from screen tourism initiatives and film and television promotions that have found meaningful ways to connect with audiences.
Workshops & deep dives
For people new to screen tourism, those looking for a refresher and teams wanting to explore a particular opportunity.
The Atelier can provide tailored briefings, workshops and learning resources, bringing together insights from the entertainment industry and examples from destinations around the world.
Industry introductions
Film and television production, release schedules, the language of the industry and the practical implications for tourism.
Focused sessions
Fandom, visitor journeys, community engagement, industry partnerships and intellectual property.
Destination & team briefings
Sessions for tourism boards, film commissions, local businesses and other organisations working on screen tourism opportunities.
Campaign inspiration
Case studies and discussion around campaigns, visitor experiences and the different ways destinations connect screen stories with travel.
A history of screen tourism
Screen tourism did not begin with social media or the latest streaming hit.
The relationship between screen stories, audiences and real-world places has a longer history worth exploring. This chapter will bring together the existing Cinematic Tourism history material, tracing how that relationship has developed.
The full historical feature will be added from the original source rather than reconstructed without it.
Let's talk workshops
Planning a team briefing, an introduction to screen tourism or a deeper session on fandom and audience engagement?
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