Communities in Ontario’s Simcoe County are being encouraged to attract film and television productions to generate business outside the peak summer tourism season, according to a report published on 11 November 2026 by *Bradford News*, a local Canadian news outlet.
Speaking at a tourism conference in Midland, a town on Georgian Bay approximately two hours north of Toronto, film industry strategist and producer Tom Strnad presented a toolkit outlining how municipalities and local businesses can become more production-friendly.
Strnad highlighted opportunities for accommodation providers, transport companies, catering businesses and local workers, particularly during quieter tourism months.
He also pointed to *Schitt’s Creek* as an example of how filming locations can become visitor attractions. The Canadian comedy was filmed elsewhere in Ontario, notably in Goodwood, near Toronto.
