From new screen-tourism trails and destination campaigns to festival discoveries, The Odyssey travel effect and the growing influence of creators, our latest roundup tracks the screen and tourism stories worth knowing from around the world.
At a Glance The Sicilian island of Favignana is moving to turn its starring role in Christopher Nolan’s The Odyssey into a permanent tourism attraction, with an exhibition celebrating the production set to open as early as October. The island and its 15th-century Castello di Santa Caterina stood in for exterior scenes of Ithaca, Odysseus’…
Harry Potter fans helped divert a £430m power cable away from Dobby’s Grave in Wales, revealing how fandom can protect screen locations long after a film’s release.
A new Homer-themed route, AI search strategy and rising international demand are turning Christopher Nolan’s The Odyssey into a major tourism test for the Peloponnese. This is how the region is moving to convert global film attention into routes, tours and a wider visitor economy.
Tourism Ireland’s latest overseas tourism update showcases four celebrity-led television series supported by its International Programming Ireland Fund, illustrating how factual entertainment is being used to promote destinations across the island.
Spider-Man: Brand New Day gives Glasgow around 15 minutes of screen time as Manhattan. Could the Marvel blockbuster become the city’s next big screen tourism opportunity?
Kalamata Airport recorded 26.2% year-on-year growth in international flights during June as visitor interest builds around Christopher Nolan’s The Odyssey filming locations. New airport data, local broadcaster reports and Google Trends provide some of the earliest indications of growing attention towards Messinia and the wider Peloponnese following the film’s release.
The Odyssey has passed US$1.4 million in combined preview screenings and advance ticket sales in China, reaching the milestone 14 days before release and tracking ahead of Oppenheimer.
Netflix and Embratur have unveiled Come to Brazil with Netflix, a new virtual travel guide launched at WTM London 2025. The initiative invites fans and travellers to explore Brazil’s real-life filming locations, beginning with the Amazon.
At a Glance Tourism Ireland has confirmed a €200,000 marketing campaign to promote Wednesday Season 2’s Irish filming locations around the new season launch in August and September. About €5,700 of the budget was spent on video production and translation, with €192,000 allocated to digital and video advertising across Great Britain, the United States, Germany…
Part of Cinematic Tourism’s continuing series tracking studio infrastructure and regional screen investment. The first half of 2025 has been a busy period for film-studio developments in the UK. It’s been a mixed bag — good news on one hand with major site upgrades, contrasted with projects slowed by rising costs and planning delays. For…
The latest UNWTO World Tourism Barometer, released in May 2025, reports a 5% increase in international arrivals during the first quarter of 2025 compared to the same period last year. Over 300 million international tourists travelled globally in Q1, surpassing pre-pandemic levels (2019) by 3%. Strong growth was particularly evident in Asia and the Pacific,…
Here’s a deep dive into recent, major funding and incentive developments shaping the global film and TV landscape. and there have been plenty. Things are heating up in the US funding and incentive wise, with a slew of new measures aiming to secure a slice of coveted production budgets. These initiatives help various states stay…
FITUR Screen 2025 in collaboration with the Spain Film Commission, held as part of Spain’s leading tourism trade event Fitur in Madrid, showcased how Spanish regions are integrating screen tourism into their broader strategies. Day 2 of the event provided insights into different regional approaches, highlighting both successes and challenges. Barcelona Province: A Need for…
Following the launch of VisitBritain’s Starring GREAT Britain campaign, destinations across the UK are seizing the opportunity to promote their filming locations and cinematic tourism experiences. VisitLiverpool Expands Screen Tourism Campaign to Highlight City’s Cinematic Legacy VisitLiverpool, in collaboration with Liverpool Film Office, has launched the second phase of its screen tourism campaign, Liverpool. The…
Move over, Hollywood – Britain proves it is one of the biggest film sets in the world with a slick, star-studded, action-packed promotional film that showcases just how many blockbusters have been filmed in the country. This movie-style promo will also change perceptions among certain global audiences, film fans and casual tourists, who may be…