Writing for industry publication *Indian Television*, Rahul Puri, academic director at Mumbai-based film and media school Whistling Woods International, examines Indian cinema’s contribution to tourism as part of its wider economic impact.
He highlights Switzerland’s decades-long association with Yash Raj Films, including the Bollywood classic *Dilwale Dulhania Le Jayenge* (1995); New Zealand’s exposure through the box-office blockbuster *Kaho Naa… Pyaar Hai* (2000), starring Hrithik Roshan; and Spain’s appearance in the hit road-trip film *Zindagi Na Milegi Dobara* (2011).
Puri argues that successful films generate economic opportunities beyond ticket sales, extending into hospitality, retail and travel. He also points to the role of cinema in introducing international destinations to audiences who may subsequently be inspired to visit.
