The seventh edition of FITUR Screen, hosted by the Spain Film Commission as part of FITUR 2025 in Madrid, started with a focus on how screen tourism is reshaping travel trends away from the high seasons, boosting more of the local economies, and strengthening Spain’s position as a global audiovisual hub. With 94 million tourists…
The University of Algarve, Faro, Portugal, was the setting for the Second International Conference on Literary and Film Tourism, held on 17th and 18th January 2025. The event was organised once again through the partnership of The School of Management, Hospitality and Tourism (University of the Algarve), the CETT Barcelona School of Tourism, Hospitality and…
Marketing Manchester, the agency charged with promoting the city nationally and internationally, has launched a new self-guided map to help visitors explore iconic filming locations from their favourite productions that have been shot in the city, including blockbuster films like Captain America: The First Avenger and TV series such as Peaky Blinders and UK’s longest…
This week, Visit Britain, the national tourism agency, is hosting its annual buyer programme, Showcase Britain, with a special focus on screen tourism, which is a major focus for the agency this year. The Showcase Britain event comes on the back of research from Visit Britain which reveals that more than 9 out of 10…
Thailand has once again showcased its status as a leading global film destination at CineAsia 2024, held in Bangkok this December. The annual event, now in its 29th year, is the premier gathering for the motion picture industry in the Asia-Pacific (APAC) region. CineAsia provides a platform for networking, product presentations, and the screening of…
Connecticut has officially unveiled the United States’ first Christmas Movie Trail, inviting fans of festive films to explore the real-life locations behind their favourite holiday classics. With over 22 Christmas movies filmed in the state, including iconic titles like Christmas in Connecticut (1945) and Hallmark’s Christmas on Honeysuckle Lane (2018), the trail highlights the growing…
Sapporo City in Japan’s Hokkaido Prefecture is partnering with All Nippon Airways (ANA) and Aamir Khan Productions to position itself as a must-visit destination for Indian travelers. As reported by Travel Trends Today, this collaboration leverages the reach and influence of Bollywood to highlight Sapporo’s stunning landscapes and cultural appeal, with the ultimate goal of…
Somerset Council Sees Economic Boom Through Film and TV Productions Somerset Council is leveraging the booming UK film and television industry to establish the county as a key destination for blockbuster productions. According to a recent BBC report, the council’s proactive efforts through its Screen Somerset initiative have resulted in nearly £3 million of production…
The 2024 YouTube Culture & Trends Report delves into the evolving landscape of fandom, highlighting how fans are transforming from mere consumers to active creators. This shift has significant implications for destination marketers aiming to leverage film tourism. Below are key insights from the report, each followed by actionable learnings for professionals in destination marketing…
In recent years, set-jetting—travel inspired by films, TV shows, and streaming productions—has transitioned from a niche trend to a mainstream driver of global tourism. According to Expedia’s Unpack ‘25 report, two-thirds of travellers now say their travel decisions are influenced by what they watch on screen, a 16% increase from the previous year. Productions like…
In today’s competitive travel market, destinations are under increasing pressure to stand out. Film tourism—leveraging the pull of iconic movies and TV shows to attract visitors—is rapidly emerging as a powerful tool for tourism boards, film commissions, and travel organisations. No longer a niche interest, it has grown into a dynamic sector, offering unique opportunities…