Over Half of Travel and Fashion Influencer Ads Fail to Clearly Disclose Paid Promotions, ASA Finds
In May 2025, the UK Advertising Standards Authority (ASA) published its 2024 Influencer Ad Disclosure report, revealing ongoing challenges in influencer compliance with advertising rules on Instagram and TikTok. Notably, over 50% of influencer ads relating to the travel and fashion sectors were either undisclosed or inadequately disclosed, placing these sectors among the worst offenders…