Behind the scenes
on screen tourism

Fresh Reads: Film, Travel, Screen Tourism & Marketing

A mix of latest stories from our news and insights on film, tourism and destination marketing sections.

Spotlight on Film and Screen Tourism News

From film sets to tourist hotspots: The Latest news, campaigns and developments in Screen Tourism, Film industry and wider tourism sector.
Sergio Vinay of Netflix and Marcelo Freixo, President of Embratur, launch the “Come to Brazil with Netflix” travel guide at WTM London 2025. Photo: Netflix/Still Moving.
Netflix and Embratur Launch Virtual Travel Guide Showcasing…

Netflix and Embratur have unveiled Come to Brazil with Netflix, a new virtual travel guide launched at WTM…

Powerscourt Waterfall in County Wicklow, Ireland, with visitors standing at the base; the site appeared in Netflix’s Wednesday Season 2
Netflix’s Wednesday: Tourism Ireland confirms €200,000 screen tourism…

At a Glance Tourism Ireland has confirmed a €200,000 marketing campaign to promote Wednesday Season 2’s Irish filming…

UK Film Studio Sector 2025: Expansion, Setbacks and…
UK Film Studio Sector 2025: Expansion, Setbacks and…

Part of Cinematic Tourism’s continuing series tracking studio infrastructure and regional screen investment. The first half of 2025…

Global Tourism Shows Continued Growth as France Leads…
Global Tourism Shows Continued Growth as France Leads…

The latest UNWTO World Tourism Barometer, released in May 2025, reports a 5% increase in international arrivals during…

2025 Film Funding and Incentives: What’s Happening Worldwide
2025 Film Funding and Incentives: What’s Happening Worldwide

Here’s a deep dive into recent, major funding and incentive developments shaping the global film and TV landscape.…

Barcelona, Madrid, Valencia & More: Regional Screen Tourism…
Barcelona, Madrid, Valencia & More: Regional Screen Tourism…

FITUR Screen 2025 in collaboration with the Spain Film Commission, held as part of Spain’s leading tourism trade…

Destinations in Focus

Insights and Trends

Unpacking strategic insights and trends on film, screen tourism, and the wider film and travel Industries
A bright orange “Marty Supreme” blimp crosses the sky while stylised ping-pong balls fall beneath it, with a cut-out image of Timothée Chalamet in the foreground reacting to the scene.
What Marty Supreme Reveals About the New Era…

Actor Timothée Chalamet dropped into a marketing meeting for his new film Marty Supreme and over the next…

Two people sit on a sofa facing a smart TV screen with a red streaming interface in a dim living room.
How Streaming Behaviour Is Changing: Insights from Emarketer’s…

The Emarketer CTV and Streaming Advertising Trends 2026 Summit this November looked at how viewer behaviour in the…

Sad Hill Cemetery in Burgos, Spain, famous filming location from The Good, the Bad and the Ugly
Spain Launches Screen Tourism Framework to Support Regional…

Spain Film Commission has launched a new national framework to help destinations transform filming locations into sustainable, high-impact…

Influencer Trends 2025 Report: Learnings for Destination Marketers…
Influencer Trends 2025 Report: Learnings for Destination Marketers…

In today’s evolving travel landscape, influencer engagement remains a vital tool for destination marketing professionals looking to engage…

2025 Standout Film & TV Promotions So Far
2025 Standout Film & TV Promotions So Far

2025 Snapshot of Film & TV Promotions For those wanting to keep on top of what is happening…

Christmas Magic: How Hallmark and Home Alone Are…
Christmas Magic: How Hallmark and Home Alone Are…

Christmas offers a great opportunity for destinations to reach out to audiences who want to do something different…