on screen tourism
Your go-to digest for how film and TV inspire travel:
for film offices, destinations, and tourism boards
Fresh Reads: Film, Travel, Screen Tourism & Marketing
Favignana Builds a Permanent Tourism Legacy Around The Odyssey
At a Glance The Sicilian island of Favignana is moving to turn its starring role in Christopher Nolan’s The Odyssey…
Spotlight on Film and Screen Tourism News
Favignana Builds a Permanent Tourism Legacy Around The…
At a Glance The Sicilian island of Favignana is moving to turn its starring role in Christopher Nolan’s…
Harry Potter fans helped divert a £430m power…
Harry Potter fans helped divert a £430m power cable away from Dobby’s Grave in Wales, revealing how fandom…
The Odyssey Effect: Peloponnese Moves Quickly to Convert…
A new Homer-themed route, AI search strategy and rising international demand are turning Christopher Nolan’s The Odyssey into…
Tourism Ireland Turns to Television Co-Productions to Showcase…
Tourism Ireland’s latest overseas tourism update showcases four celebrity-led television series supported by its International Programming Ireland Fund,…
Could Spider-Man’s Global Success Become Glasgow’s Next Screen…
Spider-Man: Brand New Day gives Glasgow around 15 minutes of screen time as Manhattan. Could the Marvel blockbuster…
Kalamata Airport Reports 26.2% June Growth as The…
Kalamata Airport recorded 26.2% year-on-year growth in international flights during June as visitor interest builds around Christopher Nolan’s…
Insights and Trends
South Korea Turns Dailycation Research Into a Sound-Led…
How the Korea Tourism Organization turned behavioural research into a bold tourism campaign, using the everyday sounds of…
DCM Upfronts 2026: The Hidden Value of Cinema…
What does DCM’s Upfronts 2026 report reveal about cinema advertising? We examine the evidence on attention, memorability and…
What Marty Supreme Reveals About the New Era…
Actor Timothée Chalamet dropped into a marketing meeting for his new film Marty Supreme and over the next…
How Streaming Behaviour Is Changing: Insights from Emarketer’s…
The Emarketer CTV and Streaming Advertising Trends 2026 Summit this November looked at how viewer behaviour in the…
Spain Launches Screen Tourism Framework to Support Regional…
Spain Film Commission has launched a new national framework to help destinations transform filming locations into sustainable, high-impact…
Influencer Trends 2025 Report: Learnings for Destination Marketers…
In today’s evolving travel landscape, influencer engagement remains a vital tool for destination marketing professionals looking to engage…