The UK’s largest official Harry Potter shop opened on London’s Oxford Street on 4 November 2026, adding a new franchise-led visitor experience to the capital.
Operated by Warner Bros. Discovery Global Experiences, the flagship occupies more than 21,000 sq ft across two floors at The Ribbon. Inspired by Diagon Alley, it features immersive environments, exclusive merchandise, interactive experiences and themed food and drink.
Hundreds of fans gathered for the opening, with some queuing overnight in costume. Actor Warwick Davis welcomed the first customers, while fellow Harry Potter star Tom Felton also visited the flagship.
The opening adds another permanent Harry Potter destination to London’s screen-related attractions, alongside the King’s Cross shop and Warner Bros. Studio Tour London.
Official first-day attendance figures and a breakdown of where visitors travelled from have not been released.
