Madrid Film Office and Madrid City Council organised *The Importance of Filming in Madrid*, a conference examining the role of film and television production in the Spanish capital’s economy, international profile and screen tourism development.
Panel discussions included the industry’s contribution to economic growth, featuring Raúl Torquemada of Madrid Film Office and Teresa Azcona of Madrid Audiovisual Cluster.
A separate discussion examined the relationship between screen tourism and audiovisual heritage, with Sergio Sánchez Benítez of Movistar Plus+, María José Gómez of Turespaña and Víctor Aertsen of Madrid Film Office.
The conference also revisited research published in April 2026 examining the economic contribution of audiovisual production in Madrid. The study estimated an impact of €1.54 billion between 2021 and 2024, equivalent to approximately €385.5 million annually.
