What we are about?
Our consultancy is built on expertise in film, TV, and brand strategy and promotions, and we are now channeling those insights to unlock the transformative power of screen tourism for destinations.
Film tourism is more than just locations — it’s about crafting stories, engaging audiences, content creation and when the vision allows creating unforgettable visitor experiences. With our network of creators and designers in immersive experiences, we provide a fresh perspective tailored for tourism boards, film commissions, and organisations ready to stand out.
Explore our Screen Tourism 101 section — perfect for industry newcomers or anyone needing a refresher — packed with actionable insights for every stage of the filmmaking process.
What we are about?
Our consultancy is built on expertise in film, TV, and brand strategy and promotions, and we are now channeling those insights to unlock the transformative power of screen tourism for destinations.
Film tourism is more than just locations — it’s about crafting stories, engaging audiences, content creation and when the vision allows creating unforgettable visitor experiences. With our network of creators and designers in immersive experiences, we provide a fresh perspective tailored for tourism boards, film commissions, and organisations ready to stand out.
Explore our Screen Tourism 101 section — perfect for industry newcomers or anyone needing a refresher — packed with actionable insights for every stage of the filmmaking process.
Services and expertise we offer for the
tourism and affiliated industries
Support for every point of the journey and to maximise opportunities from pre-production through to general release and beyond
Services and expertise we offer for the
tourism and affiliated industries
Support for every point of the journey and to maximise opportunities from pre-production through to general release and beyond
Tailored strategies designed to attract productions, boost tourism, and position destinations as global players. Ensure opportunities are maximised at every step.
Creative campaigns and storytelling concepts crafted to connect destinations with global audiences, looking at innovative ways to connect to fans and casual tourists
From stunts to roadshows, we create impactful activities that bring your destination’s story to life, through our expertise in film and TV experiential events. Partnering with Europe’s leading prop builders and incorporating the latest tech for state-of-the-art activations when needed — we deliver bespoke experiences tailored to any destination.
Social Strategy
Strategic PR, compelling storytelling, and impactful social media campaigns work together to ensure destinations stay in the spotlight. From crafting press materials and managing media relations to creating engaging digital content, these efforts resonate with target audiences and drive meaningful connections. With a tailored approach, destinations can amplify their reach and attract both film and TV enthusiasts and casual visitors alike.
In a visually driven world where content is king, we offer filming at any scale and across all channels to highlight a destination’s cinematic appeal, captivating global audiences and film fans alike. Depending on your budget, we can develop creative concepts, craft treatments, design storyboards, and shoot stunning footage for a promotional campaign that perfectly matches your ambition.
Brainstorm Sessions
Looking for a one-off or a series of inspiration sessions to explore future plans and discover what’s possible within any budget? Our sessions are designed to spark imagination, offering insights into the biggest trends not only in tourism but also in film, TV, and the wider entertainment world. Want to take it a step further? We can join your internal brainstorm sessions to bring fresh perspectives and help shape innovative ideas.
Creative Ideation and Experential Activations
Looking to create a one-off and memorable experience at your destination or something more permanent that brings that magic of film and TV to your destination, but that is also unique and special. Working with our network of experts that have created sculptures, statues, temporary installations, and experiential events and experiences for film and TV productions, and brands, we can guide you through from ideation through to the build and delivery.
Creative Ideation and Experential Activations
Looking to create a one-off and memorable experience at your destination or something more permanent that brings the world of film and TV to your destination, but that is also unique and special. Working with our network of experts that have created sculptures, statues, temporary installations, and experiential events and experiences for film and TV productions and brands, we can guide you through every stage from ideation through to the build and delivery.
From sculptures to something more interactive, we design installations that capture elements from the world of film and TV. Whether permanent or temporary, these highly visual and striking installations provide an unforgettable experience for visitors.
Pop-up to bring the magic of screen stories to life with creative, short-term activations. Perfect for events, launches and trade events, they will captivate audiences and generate buzz around your destination.
Create impactful experiences that connect visitors emotionally to your destination, through a more interactive experience. From multi-sensory exhibits and live performances, to recreating iconic sets and props from beloved film and TV projects, to transport audiences into this world.
Bring your destination’s story directly to industry audiences with mobile experiences and activities. Designed to be portable, these activations give those key decision makers a taste of your destination and its link to the world of film and TV.
Using props, costumes, and film-related artifacts — or using the unique appeal of filming locations themselves — we consult and advise on permanent exhibition experience that immerse visitors in the magic of the screen. By combining storytelling, custom builds, and cutting-edge technology, celebrate the legacy of iconic productions at your destination.
Through a visitor-first approach, let’s co-create experiences that leave a lasting impression on everyone, from casual tourists to devoted film and TV fans. Identify ways to elevate each touchpoint — whether it’s refining behind-the-scenes tours, enriching storytelling at key points, or overhauling how visitors interact with your destination.
The Why – The Power of Legacy
Investing in exhibitions, or installations creates a lasting connection between your destination and visitors – for those with the vision and ambition it can put you on the tourist map in a whole new way. This is a growing area of growth for destinations but we are aware that this different approach which requires a degree of investment, may require bringing on board various internal and external stakeholders, and concerns around management of increased tourism. We can work with you to answer and help build the best case.
How It Works
We can work to a brief or even more rebrief your brief and help understand exactly what it is you are looking for.
Maybe you want to do something but not sure what exactly what route to go down. We can sit down with you, explore the location and workshop some ideas.
UK Expertise for Any Part of the Globe
Based out of the UK, through our network with are able to work with destinations across Europe, and beyond.
Why work with an agency out of the UK when it comes to building experiences? The UK is home to some of the best experts in this field of installations and experential experiences. Our network of builder are regularly used by companies across the world for their skills, use of cutting edge technology, the quality of the designs and installations. They also work with and understand the film and TV industry.
From sculptures to something more interactive, we design installations that capture elements from the world of film and TV. Whether permanent or temporary, these highly visual and striking installations provide an unforgettable experience for visitors.
Pop-up to bring the magic of screen stories to life with creative, short-term activations. Perfect for events, launches and trade events, they will captivate audiences and generate buzz around your destination.
Create impactful experiences that connect visitors emotionally to your destination, through a more interactive experience. From multi-sensory exhibits and live performances, to recreating iconic sets and props from beloved film and TV projects, to transport audiences into this world.
Bring your destination’s story directly to industry audiences with mobile experiences and activities. Designed to be portable, these activations give those key decision makers a taste of your destination and its link to the world of film and TV.
Using props, costumes, and film-related artifacts — or using the unique appeal of filming locations themselves — we consult and advise on permanent exhibition experience that immerse visitors in the magic of the screen. By combining storytelling, custom builds, and cutting-edge technology, celebrate the legacy of iconic productions at your destination.
Through a visitor-first approach, let’s co-create experiences that leave a lasting impression on everyone, from casual tourists to devoted film and TV fans. Identify ways to elevate each touchpoint — whether it’s refining behind-the-scenes tours, enriching storytelling at key points, or overhauling how visitors interact with your destination.
The Why – The Power of Legacy
Investing in exhibitions, or installations creates a lasting connection between your destination and visitors – for those with the vision and ambition it can put you on the tourist map in a whole new way. This is a growing area of growth for destinations but we are aware that this different approach which requires a degree of investment, may require bringing on board various internal and external stakeholders, and concerns around management of increased tourism. We can work with you to answer and help build the best case.
How It Works
We can work to a brief or even more rebrief your brief and help understand exactly what it is you are looking for.
Maybe you want to do something but not sure what exactly but there is curiosity or interest. We can sit down with you, explore the location and come back with some ideas.
UK Expertise for Any Part of the Globe
Based out of the UK, through our network with are able to work with destinations across Europe, and beyond.
Why work with an agency out of the UK when it comes to building experiences.?The UK is home to some of the best experts in this field of installations and experential experiences. Our network of designers and creators are regularly used by companies across the world for their skills, use of cutting edge technology, the quality of the designs and installations. They also work with and understand the film and TV industry and able to meet the standards that are required when working with IP.
Screen Tourism 101:
Tailored deep dives and workshops
Beyond our bespoke consultancy support, our Screen Tourism 101 service provides a resource toolkit or training program, for those looking to deepen their understanding of aspects of the industry and the audiences that are fuelling screen tourism.
Our resources blend insights from inside the entertainment industry as well as best in class examples from around the world.
So, whether you’re building industry partnerships, designing visitor journeys, need a briefing for local businesses or launching a film-inspired campaign, Film Tourism 101 helps you stand out in a competitive market.
The Fundamentals: Film and HETV Production and Release Strategy Demystified
A clear breakdown of the key stages of filmmaking—pre-production, filming, and post-production timelines.
From a tourism perspective, understanding the needs of filmmakers and studios during all stages is essential. This includes supporting productions on the ground and preparing for global launches, press tours, and junkets, ensuring your destination maximises its exposure.
Collaboration Best Practices: Respecting IP and Building Partnerships
Why It Matters: Respecting film and TV IP fosters trust with studios and creates opportunities for future collaborations.
What to Do: Use approved materials, co-brand campaigns with studio input, and align promotional activities with the production’s vision.
The Benefits: Positive partnerships unlock better marketing opportunities, strengthen relationships with production companies, and boost the potential for repeat business.
Pre-Production: Laying the Groundwork
Key steps to attract productions and ensure your destination stands out:
Pitch-Ready Locations: Preparing your destination toolkit, including location reels, permits, and providing logistical support
Collaboration Strategies: Engaging with production companies and location scouts to position your region as an ideal filming spot
Highlighting Local Resources: Showcasing how your region can support production needs, from crew to accommodation and transport
Production: Creating Opportunities On-Set
Maximising the impact of on-location filming:
Supporting the Crew: Ensuring smooth operations with strong local infrastructure and logistics
Capturing Content: Working with production teams to secure behind-the-scenes footage, interviews, and promotional materials (whilst big watch-outs on embargoes until release)
Community Engagement: Involving local businesses and residents in the production process, boosting economic benefits and goodwill
Post-Production: Preparing for Release
How films and TV industry market and promote their projects in the run up to release including:
Strategic Campaign Planning: Developing marketing strategies that align with the film’s promotional calendar
Building Anticipation: Launching teasers, exhibitions, or pop-ups tied to the film’s themes or settings
Leveraging the Launch: Collaborating with studios for co-branded promotions, preview screenings, or fan experiences
Case Studies: Understanding Fandom, Community Engagement and More
Inspiration Sessions for Your Campaigns & Cutting Through the Noise
While forward-thinking during production lays the foundation for long-term success, the real work begins once the film is released globally. In an increasingly competitive market, marketing and promotional efforts must effectively link the destination back to the film, ensuring it stays front of mind when tourists make travel plans to your area.
As part of offering inspiration sessions we can look at some of the following areas:
Fandom: As an important demographic in film, TV, and screen tourism, understanding the passions and motivations of fans is key. Knowing what drives them to visit destinations can help transform these visitors into enthusiastic ambassadors. We can provide a deep dive into the world of fandom and provide insights on campaigns and projects that have successfully engaged with them.
Visitor Experience For Fans & Casual Visitors: looking at examples from around the world, and what lessons can be learnt from destinations looking to tap into screen tourism and provide something special for visitors at their destination. Thoughtfully designed immersive experiences can turn casual fans into loyal visitors.
Community Engagement: Bringing the local community on board is key to sustainable success. Highlighting how tourism benefits the region while empowering locals as destination ambassadors creates a more authentic and meaningful experience for visitors
Intellectual Property: Collaborating with studios and understanding IP ensures these plans and operations align with and respect their property and adhere to any brand guardrails they have.
Screen Tourism 101: Tapping into Opportunities at Whatever Scale
This introductory service comes in the shape of resource toolkit or training program that bridges the gap between film production and tourism strategy, to ensure destinations are production-ready while maximising long-term tourism potential. So, whether you’re building industry partnerships, designing visitor journeys, need a briefing for local businesses or launching a film-inspired campaign, Film Tourism 101 helps you stand out in a competitive market.
Screen Tourism 101:
Tailored deep dives and workshops
Beyond our bespoke consultancy support, our Screen Tourism 101 service provides a resource toolkit or training program, for those looking to deepen their understanding of aspects of the industry and the audiences that are fuelling screen tourism.
Our resources blend insights from inside the entertainment industry as well as best in class examples from around the world.
So, whether you’re building industry partnerships, designing visitor journeys, need a briefing for local businesses or launching a film-inspired campaign, Film Tourism 101 helps you stand out in a competitive market.
The Fundamentals: Film and HETV Production and Release Strategy Demystified
A clear breakdown of the key stages of filmmaking—pre-production, filming, and post-production timelines.
From a tourism perspective, understanding the needs of filmmakers and studios during all stages is essential. This includes supporting productions on the ground and preparing for global launches, press tours, and junkets, ensuring your destination maximises its exposure.
Collaboration Best Practices: Respecting IP and Building Partnerships
Why It Matters: Respecting film and TV IP fosters trust with studios and creates opportunities for future collaborations.
What to Do: Use approved materials, co-brand campaigns with studio input, and align promotional activities with the production’s vision.
The Benefits: Positive partnerships unlock better marketing opportunities, strengthen relationships with production companies, and boost the potential for repeat business.
Pre-Production: Laying the Groundwork
Key steps to attract productions and ensure your destination stands out:
Pitch-Ready Locations: Preparing your destination toolkit, including location reels, permits, and porviding logistical support
Collaboration Strategies: Engaging with production companies and location scouts to position your region as an ideal filming spot
Highlighting Local Resources: Showcasing how your region can support production needs, from crew to accommodation and transport
Production: Creating Opportunities On-Set
Maximising the impact of on-location filming:
Supporting the Crew: Ensuring smooth operations with strong local infrastructure and logistics
Capturing Content: Working with production teams to secure behind-the-scenes footage, interviews, and promotional materials (whilst big watch-outs on embargoes until release)
Community Engagement: Involving local businesses and residents in the production process, boosting economic benefits and goodwill
Post-Production: Preparing for Release
How films and TV industry market and promote their projects in the run up to release including:
Strategic Campaign Planning: Developing marketing strategies that align with the film’s promotional calendar
Building Anticipation: Launching teasers, exhibitions, or pop-ups tied to the film’s themes or settings
Leveraging the Launch: Collaborating with studios for co-branded promotions, preview screenigs, or fan experiences
Case Studies: Understanding Fandom, Community Engagement and More
Inspiration Sessions for Your Campaigns & Cutting Through the Noise
While forward-thinking during production lays the foundation for long-term success, the real work begins once the film is released globally. In an increasingly competitive market, marketing and promotional efforts must effectively link the destination back to the film, ensuring it stays front of mind when tourists make travel plans to your area.
As part of offering inspiration sessions we can look at some of the following areas:
Fandom: As an important demographic in film, TV, and screen tourism, understanding the passions and motivations of fans is key. Knowing what drives them to visit destinations can help transform these visitors into enthusiastic ambassadors. We can provide a deep dive into the world of fandom and provide insights on campaigns and projects that have successfully engaged with them.
Visitor Experience For Fans & Casual Visitors: looking at examples from around the world, and what lessons can be learnt from destinations looking to tap into screen tourism and provide something special for visitors at their destination. Thoughtfully designed immersive experiences can turn casual fans into loyal visitors.
Community Engagement: Bringing the local community on board is key to sustainable success. Highlighting how tourism benefits the region while empowering locals as destination ambassadors creates a more authentic and meaningful experience for visitors
Intellectual Property: Collaborating with studios and understanding IP ensures these plans and operations align with and respect their property and adhere to any brand guardrails they have.
About Us
Cinematic Tourism, based in the UK, was born from a deep passion for film, high-end TV, and the transformative power of storytelling. What began as a love for cinema grew into a career in the film industry, crafting strategies and promotions for productions of all scales—from independent films to major studio projects. Our experience spans junkets, premieres, social media campaigns, press trips, influencer activations, and brand partnerships.
With the rise of screen tourism, we saw an opportunity to bring our expertise from working with major studios, independent productions, and high-profile campaigns to destinations seeking to connect with audiences in new ways.
In today’s social-first world, the future of screen tourism lies in understanding your audience and creating shareable moments that showcase your destination’s unique connection to film and TV.
Through our extensive network of collaborators immersed in the film and TV industry, we transform on-screen moments into unforgettable, real-world experiences. From designing immersive activations to launching impactful partnerships and influencer collaborations, we now want to help destinations bring their stories to life.