Two people sit on a sofa facing a smart TV screen with a red streaming interface in a dim living room.

How Streaming Behaviour Is Changing: Insights from Emarketer’s CTV Summit 2026

ByTheIdealistas

The Emarketer CTV and Streaming Advertising Trends 2026 Summit this November looked at how viewer behaviour in the United States is shifting as connected TV (also known as CTV, streaming content watched directly on a television screen rather than on mobile or desktop) becomes the dominant way people watch long-form content. Although the focus was…

Over Half of Travel and Fashion Influencer Ads Fail to Clearly Disclose Paid Promotions, ASA Finds

Over Half of Travel and Fashion Influencer Ads Fail to Clearly Disclose Paid Promotions, ASA Finds

ByTheIdealistas

In May 2025, the UK Advertising Standards Authority (ASA) published its 2024 Influencer Ad Disclosure report, revealing ongoing challenges in influencer compliance with advertising rules on Instagram and TikTok. Notably, over 50% of influencer ads relating to the travel and fashion sectors were either undisclosed or inadequately disclosed, placing these sectors among the worst offenders…