Spain Film Commission has launched a new national framework to help destinations transform filming locations into sustainable, high-impact tourism experiences. Announced at the San Sebastián Film Festival, the initiative includes practical toolkits, breakdown of four pilot studies and a detailed methodology, all falling under the Spain Screen Grand Tour initiative, all financed by NextGenerationEU funds….
In today’s evolving travel landscape, influencer engagement remains a vital tool for destination marketing professionals looking to engage tourists. The latest Influencer Marketing Benchmark Report from Influencer Marketing Hub provides a timely update on current best practices for working with the booming influencer and creator economy, breaking down some key emerging trends. The report not…
2025 Snapshot of Film & TV Promotions For those wanting to keep on top of what is happening in the wider film and TV world, here is a roundup of some of the standout promotional activations and how studios go about promoting their titles in a competitive market. Below, you’ll find highlights including FX’s detailed…
Christmas offers a great opportunity for destinations to reach out to audiences who want to do something different and festive over the holidays.Carson City in Nevada, got creative and produced a Hallmark-inspired video, whilst in New York and London, Home Alone theme holiday packages are being used to offer something different with the much loved…
As we approach the end of the year, let’s book back at some of the biggest films of 2024 and their marketing campaigns and what valuable lessons there are for tourism and destination marketing professionals interested in moving more into screen tourism. Whilst many destinations will not have the budgets of the bg studios, it…
With the worldwide release of the Lord of the Rings: The War of the Rohirrim, which is the first Lord of the Rings film made into anime – anime-related tourism is back in the spotlight. While it may seem like a niche corner of the travel industry for some not aware of the huge anime…
South Korea has become a standout example of how film and television can drive tourism, both domestically and internationally. From the dramatic locations featured in My Love from the Star—a romantic fantasy series about an alien stranded on Earth who falls in love with a top actress—to the cultural ripple effects of Squid Game, the…
Fandom has been a secret marketing tool used for many years by those working in fantasy and sci-fi areas, as well as films based on popular sci-fi and fantasy books, comic series, along with cult or classic films. For many years, fandom as a concept has been perceived as a niche subculture and not something…