Sergio Vinay of Netflix and Marcelo Freixo, President of Embratur, launch the “Come to Brazil with Netflix” travel guide at WTM London 2025. Photo: Netflix/Still Moving.

Netflix and Embratur Launch Virtual Travel Guide Showcasing Brazil’s Real-Life Filming Locations

Netflix and Embratur have unveiled Come to Brazil with Netflix, a new virtual travel guide launched at WTM London 2025. The initiative invites fans and travellers to explore Brazil’s real-life filming locations, beginning with the Amazon.

Powerscourt Waterfall in County Wicklow, Ireland, with visitors standing at the base; the site appeared in Netflix’s Wednesday Season 2

Netflix’s Wednesday: Tourism Ireland confirms €200,000 screen tourism campaign

At a Glance Tourism Ireland has confirmed a €200,000 marketing campaign to promote Wednesday Season 2’s Irish filming locations around the new season launch in August and September. About €5,700 of the budget was spent on video production and translation, with €192,000 allocated to digital and video advertising across Great Britain, the United States, Germany…