From new screen-tourism trails and destination campaigns to festival discoveries, The Odyssey travel effect and the growing influence of creators, our latest roundup tracks the screen and tourism stories worth knowing from around the world.
Netflix and Embratur have unveiled Come to Brazil with Netflix, a new virtual travel guide launched at WTM London 2025. The initiative invites fans and travellers to explore Brazil’s real-life filming locations, beginning with the Amazon.
At a Glance Tourism Ireland has confirmed a €200,000 marketing campaign to promote Wednesday Season 2’s Irish filming locations around the new season launch in August and September. About €5,700 of the budget was spent on video production and translation, with €192,000 allocated to digital and video advertising across Great Britain, the United States, Germany…