Basalt cliffs and coastline on Northern Ireland's Causeway Coast, featured in Tourism Ireland's screen tourism campaigns.

Tourism Ireland Turns to Television Co-Productions to Showcase Ireland to Millions of Overseas Viewers

ByTheIdealistas

Tourism Ireland’s latest overseas tourism update showcases four celebrity-led television series supported by its International Programming Ireland Fund, illustrating how factual entertainment is being used to promote destinations across the island.

Powerscourt Waterfall in County Wicklow, Ireland, with visitors standing at the base; the site appeared in Netflix’s Wednesday Season 2

Netflix’s Wednesday: Tourism Ireland confirms €200,000 screen tourism campaign

ByTheIdealistas

At a Glance Tourism Ireland has confirmed a €200,000 marketing campaign to promote Wednesday Season 2’s Irish filming locations around the new season launch in August and September. About €5,700 of the budget was spent on video production and translation, with €192,000 allocated to digital and video advertising across Great Britain, the United States, Germany…