Destinations have more control over Google Street View than many may realise. They don’t have to wait for Google to update it. They can capture and contribute their own 360 imagery, including trails and routes that Google’s cars cannot reach, and screen tourism gives them a new reason to think strategically about where that could add value
One month after the release of The Odyssey, an analysis of 1,460 Google Maps reviews across three Favignana filming locations reveals the first signs of film-related interest, what visitors already value about the locations and where further screen-tourism opportunities may lie
From new screen-tourism trails and destination campaigns to festival discoveries, The Odyssey travel effect and the growing influence of creators, our latest roundup tracks the screen and tourism stories worth knowing from around the world.
A new Homer-themed route, AI search strategy and rising international demand are turning Christopher Nolan’s The Odyssey into a major tourism test for the Peloponnese. This is how the region is moving to convert global film attention into routes, tours and a wider visitor economy.
How the Korea Tourism Organization turned behavioural research into a bold tourism campaign, using the everyday sounds of Korea, creative storytelling and Park Bo Gum’s global appeal to challenge conventional destination marketing.
What does DCM’s Upfronts 2026 report reveal about cinema advertising? We examine the evidence on attention, memorability and effectiveness, and explore what it could mean for screen tourism and destination marketing.
Netflix and Embratur have unveiled Come to Brazil with Netflix, a new virtual travel guide launched at WTM London 2025. The initiative invites fans and travellers to explore Brazil’s real-life filming locations, beginning with the Amazon.