Behind the scenes
on screen tourism

Fresh Reads: Film, Travel, Screen Tourism & Marketing

A mix of latest stories from our news and insights on film, tourism and destination marketing sections.

Spotlight on Film and Screen Tourism News

From film sets to tourist hotspots: The Latest news, campaigns and developments in Screen Tourism, Film industry and wider tourism sector.
2025 Film Funding and Incentives: What’s Happening Worldwide
2025 Film Funding and Incentives: What’s Happening Worldwide

Here’s a deep dive into recent, major funding and incentive developments shaping the global film and TV landscape.…

Barcelona, Madrid, Valencia & More: Regional Screen Tourism…
Barcelona, Madrid, Valencia & More: Regional Screen Tourism…

FITUR Screen 2025 in collaboration with the Spain Film Commission, held as part of Spain’s leading tourism trade…

How UK Destinations Are Adapting VisitBritain’s Screen Tourism…
How UK Destinations Are Adapting VisitBritain’s Screen Tourism…

Following the launch of VisitBritain’s Starring GREAT Britain campaign, destinations across the UK are seizing the opportunity to…

Launch of Visit Britain’s New Advert: Featuring Trains,…
Launch of Visit Britain’s New Advert: Featuring Trains,…

Move over, Hollywood – Britain proves it is one of the biggest film sets in the world with…

FITUR Screen 2025 – Highlights
FITUR Screen 2025 – Highlights

The seventh edition of FITUR Screen, hosted by the Spain Film Commission as part of FITUR 2025 in…

Second International Conference on Literary and Film Tourism
Second International Conference on Literary and Film Tourism

The University of Algarve, Faro, Portugal, was the setting for the Second International Conference on Literary and Film…

Destinations in Focus

Insights and Trends

Unpacking strategic insights and trends on film, screen tourism, and the wider film and travel Industries
Harnessing Pop Culture for Tourism: Lessons from South…
Harnessing Pop Culture for Tourism: Lessons from South…

South Korea has become a standout example of how film and television can drive tourism, both domestically and…

Power of Fandom: Opportunity for Destination Marketing
Power of Fandom: Opportunity for Destination Marketing

Fandom has been a secret marketing tool used for many years by those working in fantasy and sci-fi…