on screen tourism
Your go-to digest for how film and TV inspire travel:
for film offices, destinations, and tourism boards
Fresh Reads: Film, Travel, Screen Tourism & Marketing
The Odyssey Effect: Peloponnese Moves Quickly to Convert Global Film Interest into Tourism
A new Homer-themed route, AI search strategy and rising international demand are turning Christopher Nolan’s The Odyssey into a major…
Spotlight on Film and Screen Tourism News
Kalamata Airport Reports 26.2% June Growth as The…
Kalamata Airport recorded 26.2% year-on-year growth in international flights during June as visitor interest builds around Christopher Nolan’s…
The Odyssey passes US$1.4 million in China pre-release…
The Odyssey has passed US$1.4 million in combined preview screenings and advance ticket sales in China, reaching the…
Netflix and Embratur Launch Virtual Travel Guide Showcasing…
Netflix and Embratur have unveiled Come to Brazil with Netflix, a new virtual travel guide launched at WTM…
Netflix’s Wednesday: Tourism Ireland confirms €200,000 screen tourism…
At a Glance Tourism Ireland has confirmed a €200,000 marketing campaign to promote Wednesday Season 2’s Irish filming…
UK Film Studio Sector 2025: Expansion, Setbacks and…
Part of Cinematic Tourism’s continuing series tracking studio infrastructure and regional screen investment. The first half of 2025…
Global Tourism Shows Continued Growth as France Leads…
The latest UNWTO World Tourism Barometer, released in May 2025, reports a 5% increase in international arrivals during…
Insights and Trends
Spain Launches Screen Tourism Framework to Support Regional…
Spain Film Commission has launched a new national framework to help destinations transform filming locations into sustainable, high-impact…
Influencer Trends 2025 Report: Learnings for Destination Marketers…
In today’s evolving travel landscape, influencer engagement remains a vital tool for destination marketing professionals looking to engage…
2025 Standout Film & TV Promotions So Far
2025 Snapshot of Film & TV Promotions For those wanting to keep on top of what is happening…
Christmas Magic: How Hallmark and Home Alone Are…
Christmas offers a great opportunity for destinations to reach out to audiences who want to do something different…
Film Marketing Campaigns of 2024: Lessons for Tourism…
As we approach the end of the year, let’s book back at some of the biggest films of…
Anime-Related Tourism: A Global Phenomenon with Lessons from…
With the worldwide release of the Lord of the Rings: The War of the Rohirrim, which is the…