Behind the scenes
on screen tourism

Fresh Reads: Film, Travel, Screen Tourism & Marketing

A mix of latest stories from our news and insights on film, tourism and destination marketing sections.

Spotlight on Film and Screen Tourism News

From film sets to tourist hotspots: The Latest news, campaigns and developments in Screen Tourism, Film industry and wider tourism sector.
How UK Destinations Are Adapting VisitBritain’s Screen Tourism…
How UK Destinations Are Adapting VisitBritain’s Screen Tourism…

Following the launch of VisitBritain’s Starring GREAT Britain campaign, destinations across the UK are seizing the opportunity to…

Launch of Visit Britain’s New Advert: Featuring Trains,…
Launch of Visit Britain’s New Advert: Featuring Trains,…

Move over, Hollywood – Britain proves it is one of the biggest film sets in the world with…

FITUR Screen 2025 – Highlights
FITUR Screen 2025 – Highlights

The seventh edition of FITUR Screen, hosted by the Spain Film Commission as part of FITUR 2025 in…

Second International Conference on Literary and Film Tourism
Second International Conference on Literary and Film Tourism

The University of Algarve, Faro, Portugal, was the setting for the Second International Conference on Literary and Film…

Mancunians Assemble – Greater Manchester Unveils Self-Guided Film…
Mancunians Assemble – Greater Manchester Unveils Self-Guided Film…

Marketing Manchester, the agency charged with promoting the city nationally and internationally, has launched a new self-guided map…

Visit Britain Hosts Showcase Britain 2025 – Preview…
Visit Britain Hosts Showcase Britain 2025 – Preview…

This week, Visit Britain, the national tourism agency, is hosting its annual buyer programme, Showcase Britain, with a…

Destinations in Focus

Insights and Trends

Unpacking strategic insights and trends on film, screen tourism, and the wider film and travel Industries
Film Marketing Campaigns of 2024: Lessons for Tourism…
Film Marketing Campaigns of 2024: Lessons for Tourism…

As we approach the end of the year, let’s book back at some of the biggest films of…

Anime-Related Tourism: A Global Phenomenon with Lessons from…
Anime-Related Tourism: A Global Phenomenon with Lessons from…

With the worldwide release of the Lord of the Rings: The War of the Rohirrim, which is the…

Harnessing Pop Culture for Tourism: Lessons from South…
Harnessing Pop Culture for Tourism: Lessons from South…

South Korea has become a standout example of how film and television can drive tourism, both domestically and…

Power of Fandom: Opportunity for Destination Marketing
Power of Fandom: Opportunity for Destination Marketing

Fandom has been a secret marketing tool used for many years by those working in fantasy and sci-fi…