on screen tourism
Your go-to digest for how film and TV inspire travel:
for film offices, destinations, and tourism boards
Fresh Reads: Film, Travel, Screen Tourism & Marketing
One in six visitors now travel to Scotland because of film or TV, driving £787 million in annual tourism spending
Promotional still from Outlander (Sony Pictures Television, 2014). © 2014 Sony Pictures Television Inc. All Rights Reserved. At a Glance:…
Spotlight on Film and Screen Tourism News
One in six visitors now travel to Scotland…
Promotional still from Outlander (Sony Pictures Television, 2014). © 2014 Sony Pictures Television Inc. All Rights Reserved. At…
UK Film Studio Sector 2025: Expansion, Setbacks and…
Part of Cinematic Tourism’s continuing series tracking studio infrastructure and regional screen investment. The first half of 2025…
Global Tourism Shows Continued Growth as France Leads…
The latest UNWTO World Tourism Barometer, released in May 2025, reports a 5% increase in international arrivals during…
2025 Film Funding and Incentives: What’s Happening Worldwide
Here’s a deep dive into recent, major funding and incentive developments shaping the global film and TV landscape.…
Barcelona, Madrid, Valencia & More: Regional Screen Tourism…
FITUR Screen 2025 in collaboration with the Spain Film Commission, held as part of Spain’s leading tourism trade…
How UK Destinations Are Adapting VisitBritain’s Screen Tourism…
Following the launch of VisitBritain’s Starring GREAT Britain campaign, destinations across the UK are seizing the opportunity to…
Insights and Trends
Spain Launches Screen Tourism Framework to Support Regional…
Spain Film Commission has launched a new national framework to help destinations transform filming locations into sustainable, high-impact…
Influencer Trends 2025 Report: Learnings for Destination Marketers…
In today’s evolving travel landscape, influencer engagement remains a vital tool for destination marketing professionals looking to engage…
2025 Standout Film & TV Promotions So Far
2025 Snapshot of Film & TV Promotions For those wanting to keep on top of what is happening…
Christmas Magic: How Hallmark and Home Alone Are…
Christmas offers a great opportunity for destinations to reach out to audiences who want to do something different…
Film Marketing Campaigns of 2024: Lessons for Tourism…
As we approach the end of the year, let’s book back at some of the biggest films of…
Anime-Related Tourism: A Global Phenomenon with Lessons from…
With the worldwide release of the Lord of the Rings: The War of the Rohirrim, which is the…