on screen tourism
Your go-to digest for how film and TV inspire travel:
for film offices, destinations, and tourism boards
Fresh Reads: Film, Travel, Screen Tourism & Marketing
Google Street View: destinations have more control than they may realise
Destinations have more control over Google Street View than many may realise. They don’t have to wait for Google to…
Spotlight on Film and Screen Tourism News
Screen Tourism News Roundup: The Odyssey Effect, Festival…
From new screen-tourism trails and destination campaigns to festival discoveries, The Odyssey travel effect and the growing influence…
Favignana Builds a Permanent Tourism Legacy Around The…
At a Glance The Sicilian island of Favignana is moving to turn its starring role in Christopher Nolan’s…
Harry Potter fans helped divert a £430m power…
Harry Potter fans helped divert a £430m power cable away from Dobby’s Grave in Wales, revealing how fandom…
The Odyssey Effect: Peloponnese Moves Quickly to Convert…
A new Homer-themed route, AI search strategy and rising international demand are turning Christopher Nolan’s The Odyssey into…
Tourism Ireland Turns to Television Co-Productions to Showcase…
Tourism Ireland’s latest overseas tourism update showcases four celebrity-led television series supported by its International Programming Ireland Fund,…
Could Spider-Man’s Global Success Become Glasgow’s Next Screen…
Spider-Man: Brand New Day gives Glasgow around 15 minutes of screen time as Manhattan. Could the Marvel blockbuster…
Insights and Trends
Google Street View: destinations have more control than…
Destinations have more control over Google Street View than many may realise. They don’t have to wait for…
What Google Maps Is Already Telling Us About…
One month after the release of The Odyssey, an analysis of 1,460 Google Maps reviews across three Favignana…
South Korea Turns Dailycation Research Into a Sound-Led…
How the Korea Tourism Organization turned behavioural research into a bold tourism campaign, using the everyday sounds of…
DCM Upfronts 2026: The Hidden Value of Cinema…
What does DCM’s Upfronts 2026 report reveal about cinema advertising? We examine the evidence on attention, memorability and…
What Marty Supreme Reveals About the New Era…
Actor Timothée Chalamet dropped into a marketing meeting for his new film Marty Supreme and over the next…
How Streaming Behaviour Is Changing: Insights from Emarketer’s…
The Emarketer CTV and Streaming Advertising Trends 2026 Summit this November looked at how viewer behaviour in the…